Toronto, Ontario, CANADA – December 14, 2009 – On a cold Friday afternoon in November, journalist, reporter, and photographer Melissa Bessey arrived at Freddy Will’s abode in Toronto. She sat down with Freddy Will to talk about his life, his musical journey and his thoughts on the music industry. Sway is the Premier Lifestyle Magazine for African and Caribbean Canadians that are thought-provoking, uplifting, inspirational and motivational. Its mission is to entertain, empower and educate, with a voice that reflects the successes, accomplishments, and pride of Canada’s Black communities.
Sway has a circulation of 50,000 with exclusive distribution through the Gateway Newsstand locations which are located within the Toronto Transit Commission (TTC) which is Toronto’s transit system. With yearly ridership of over 460 million customers, the TTC has one of the highest per capita ridership rates in North America. Sway magazine is also distributed in 2,500 Dreamboxes and strategic retail outlets, including Chapters/Indigo. Freddy Will’s article in the Music section of this Black History Month’s Collectors Edition of Sway magazine can be found online, at your nearest Gateway Newsstands, Dreamboxes or at Chapters/Indigo locations. The magazine is published quarterly and will be on stands until March 2010.
“Sway is one of the most popular magazines in Canada. I appreciate the exposure it gave me and the opportunity to express my point of view in the business aspect of the independent music industry.” – Freddy Will